It feels like magic sometimes. But it's not. It's just good (really good) science.

What we do:

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To really understand engagement risk, what if you could sit each of your customers down with a psychologist and ask them, “are you REALLY going to pay us back?  Or "are you REALLY going to do what you said you are going to do?"  Because the question is not CAN they…that’s easy to figure out. The real question is WILL they.  So with Neener Analytics, we metaphorically ask the question . . . and the consumer speaks to us with their social media profile.  

​With ONLY a single social media login (1-Click) we answer the question at very high rates of accuracy. We’ve cracked the social media code. See our results.

What "others" do:

There are two main ways others have approached alternative risk assessment using social media data. 1) Relational, 2) Transactional.  Transactional is the oldest: measuring clicks and buying behavior; patterns and affinity. From that sprang a “relational” perspective as social networks appear to be about the social relationships between the participants. It’s the “you are who your friends” are approach.

​But Human beings make decisions about their lives and how they behave in it not based on who their friends are, but rather on who they are as a person; they don’t behave in ways directed by their transactions, but rather the other way around. So neither of these approaches has been particularly effective in correlating to financial behavior and has had to rely on a mix of regulated financial data and other inputs to try to make some sense of it. Really old school stuff masquerading as cutting edge.

The BIG difference:

We’ve taken this to the next generation: the first ever “Individual” approach using ONLY a consumer’s online life to accurately analyze and deliver Specific Individual Risk Outcomes.  There is no deeper analysis than the core of who a person is.
  • And the way we do it is 100% frictionless: 1-Click
  • A perfect fit for today’s markets with shorter & shorter applications and shorter & shorter consumer attention spans
  • Because the fundamental nature of who a person is doesn't really change, it is the most stable and reliable metric

It's a simple Facebook, LinkedIn or Twitter login.  That's it.